E. & O. Mari, Inc. remains the oldest incorporated, continuously family-owned & operated music string manufacturer in the world. Today E. & O. Mari / La Bella is still a family-owned and operated company, passed from Olinto Mari to his daughter Elisabetta Mari, and then to her son Richard Mari Cocco Jr., President and her grandson Eric Cocco, Vice-President and granddaughter, Lorenza Cocco. An advocate of the arts and music education worldwide, E. & O. Mari sponsors jazz and rock performance clinics, professional artist appearances and residencies. La Bella also supports many guitar festivals and competitions by subsidizing scholarships and awards.